Advertise and partner

Work with The Loop

If you run something in Toronto that fits what we cover, let's talk. Rates are on request.

How it works

The Loop TO is an independent Toronto city publication. We work with local businesses, venues, organisers and institutions who want to reach people who like exploring the city.

Tell us what you have in mind: a campaign, a sponsored series, an event partnership, a collaboration. We will reply with what is possible and what it costs. Rates are on request, and we send them by email.

Our ground rules

Sponsored means labelled. Paid placements are marked as sponsored or "in partnership with", every time, so readers always know.
Coverage is not for sale. A place earns a story by being worth one. Our editorial standards apply to everything we publish.
Only true numbers. We do not publish audience figures we cannot stand behind, and we will not quote any until they are real. Ask us what we can share at the time.
Positive only. We do not run anything that needs us to criticise anyone.

Partner with us

Not buying media? We also work with organisers, cultural institutions and city groups on listings, series and events. Say hello below, or write to [email protected].